As early as 1883, French writer Emile Zola on the novel quot;Women’s Paradisequot; describe in detail the debut of the big department stores – a woman can find everything they dream
Even today, Europe’s department stores still through their buyers and creative directors guide the trends for each season’s trend. And thus created each distinctive department store for different groups, such as Le Bon Marcheacute;, Liberty, Selfridges, Nordstrom, Neiman Marcus and Saks, etc.. In fact, this is an important reason for the new release every season , but also an entire century Selfridges in innovation have been the driving force.
A century later, customers were still continuing into the London department store Selfridges on Oxford Street.Back in 1909, its founder, American businessman Harry GordonSelfridge has promised that, in this shop will be quot;a great pleasure, a pleasure, a pleasure.quot; London people always use quot;Legendquot; to describe the Selfridges department store.
Said it created a department store retail model, this is not an exaggeration – at least it is also revolutionized the way people shop. customers were surprised to see that by the quot;Father of Televisionquot; John LogieBaird invented the first mechanical scanning television sets in Selfridges store in 1925。
The world’s major markets department store model is divided into two kinds of western style and Japanese. Japanese department stores are very popular in Asia. The risk is very small department store owners, do not have to worry about inventory and cash flow – but this model resulted in fits, no unique retail scene.
Selfridge’s department store Marshall Field I have been in the United States spent 25 years in Chicago’s golden age Before stationed in London .
1906, 50-year-old Selfridge with his wife and four children arrived in London under the – with the ambitions to rule London, Oxford . Three years later, Selfridges department store owner that the name printed on the door wide open to the public, and before that, people in the UK has experienced an unprecedented huge advertising campaign – 18 in the national media for 7 days running up to 104 ads. At that time all areas of London have received a powerful dignitaries with Gordon Selfridge in the name of the invitation letter. In this invitation, the founder of the department store will be the continuation of the full 12-month project called quot;London’s glorious testimony of the power of workers, by the willpower of steel and cast the rock monument.quot;

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